Is your LinkedIn profile not getting as many visits as you’d like, but you don’t know why? Used to its full potential, LinkedIn can allow you to network with hiring managers, job seekers and mentors, and to keep in touch with former colleagues, along with posting or finding jobs. With a few pointers, you can create and maintain a LinkedIn profile that represents you at your professional best, so read on!
Personalise your Profile
A compelling LinkedIn profile is like a winning CV – it stands out from the crowd and states exactly what makes you unique. Don’t just use your job description in your headline; this is your brand statement, so be specific about your abilities, strengths and experience. Choose a professional and friendly photo – for inspiration, look at the types of photos that other people in your industry are using.
In your summary, take your headline and support it with the goals that display your ambitions, and the accomplishments that back up your skills. And show your personality – if you are passionate about languages and multiculturalism, then include this. Finally, don’t be afraid of media: link to a post on your blog, upload a PowerPoint presentation, or include a video of you presenting.
Check In Regularly
Like all social media platforms, the more effort you put into the LinkedIn network, the more you get out of it. Every day, check your homepage feed and get clicking – it doesn’t take long. Follow companies that you’re interested in, like articles and industry news that you care about; congratulate connections on their promotions or new jobs.
LinkedIn isn’t just about looking for work; it’s also an opportunity to keep people informed about your professional achievements. So if you recently went on a training course, seminar or networking event, post about what you got out of it. Don’t be afraid to share an article that you found useful; it’s another great way to reach out. And follow people who are where you’d like to be and who you admire – keeping track of their posts is like being mentored.
Get in Contact
LinkedIn allows you to network with people and companies, far and wide, without leaving your desk. However, just because it’s online doesn’t mean you should dispense with etiquette. When sending people a connection request, personalise it; if you’ve just met someone at an event, get in touch through LinkedIn and remind them where you met. If you want to connect to someone you admire but do not know personally, don’t just go straight for the jugular and ask for a job; point out what you both have in common instead. And keep an eye on the people who visit your profile – send them a connection request too.
Back Up Your Skills
In your profile, don’t just talk the talk – show everyone that you walk the walk too, with real-world examples. You can add skills to your profile, but how do you back these up? One way is by your connections providing recommendations and skill endorsements.
Recommendations are statements made by a manager, colleague or client about your work and abilities that are visible on your profile. You can request a recommendation from a connection, or you can take the opportunity to write a recommendation for someone. Skill endorsements, on the other hand, is when a connection clicks one of your skills to validate it, which increases the skill’s weighting on your profile.
Promote Your Profile
Now that your LinkedIn profile is working harder for you, and you’re interacting with the network more, it’s time to promote your profile outside of LinkedIn. Customise your public LinkedIn profile URL, allowing people to easily identify you in search results. Include your LinkedIn URL on your business cards and add it to your other social media profiles. Add a LinkedIn badge to your website or blog, so that your readers can see your professional achievements and become connections.
17 April 2018